World's Number Dry Mouth Relief & Protection!

BACKGROUND
Dry Mouth (Xerostomia) is an increasingly common problem in Ireland today with a reported over one in ten people estimated to suffer from the condition, this rises to almost one in five in the over 60 age group, especially among women.

Dry Mouth is essentially a decrease in the production of saliva and is caused by, or is a side effect of, a variety conditions. Dry Mouth sufferers belong to a broad church - from the mild dryness experienced by mouth breathers to the more severe cases associated with people undergoing chemotherapy and as a side effect of over 400 commonly prescribed medications.

The condition can have a serious impact on a person's quality of life, affecting their dietary habits, speech, swallowing, retention of dentures and basic sleep patterns.

Other common causes of the Dry Mouth include chronic conditions like Diabetes, Asthma, Hypertension, Sjogrens Syndrome (an Autoimmune condition), stress and the aging process.

The main problem with Dry Mouth is one of awareness among the general public and indeed among many health professionals. In fact, many sufferers do not see it as an actual condition so just put up with it. Fewer sufferers are aware that there are excellent and easy to use oral care products available from their local pharmacy that can help relieve the discomfort of dryness and protect against the bad long term side effects associated with having poor, or no saliva.

The cleansing, lubricating and antibacterial qualities of normal saliva play a vital role in maintaining a healthy mouth. Normal toothpastes and mouthwashes contain drying agents (SLS) and alcohol, which compound the problem.

PROTECTION & RELIEF
Help however is at hand! Simply replace your normal oral health regimen with the Bioténe range of oral care products. These contain the same natural enzyme protection systems that are present in healthy saliva (Glucose Oxidase & Lactoperoxidase system as well as Lactoferrin and Lysozyme).
They also contain Xylitol a natural plant sweetener and the gels contain Aloe Vera. Biotene products are alcohol and SLS free!

BIOTENE
Bioténe cover the entire range of oral care products - Toothpaste original and gel, Sensitive Toothpaste, alcohol-free Mouthwash, Chewing gum, Oral Balance moisturizing gel (very effective for night time relief) and Oral Balance Moisturising Liquid. Other products include a Denture Fix and a Super Soft toothbrush.

Biotene products will be an Irish made from June 2007

CONTACT INFORMATION
Ask about BIOTENE products as your local Pharmacy!
For further information and FREE Biotene samples simply email info@europharmaconcepts.eu or call 05793 64950 www.europharmaconcepts.eu

REACH® ACCESS™ Daily Flosser is Launched Making Flossing Easier for Patients

Despite the many health benefits of flossing, some 87% of dental patients still floss infrequently, or not at all. Johnson & Johnson has just introduced a new revolutionary easy-to-use flosser - the REACH® ACCESS™ Daily Flosser - a new tool that will encourage patients to floss. The REACH® ACCESS™ Daily Flosser has been adapted by Johnson & Johnson from the original Interfloss product.

REACH® ACCESS™ Daily Flosser has a unique ergonomic design making flossing as easy and convenient as brushing, encouraging patients to floss more frequently and adopt a flossing habit.

In addition, the convenient disposable, snap-on heads are equipped with Johnson & Johnson shred resistant floss and a toothbrush style handle with angled neck which reaches the back of the teeth where most hygiene trouble begins. The REACH® ACCESS™ Daily Flosser is designed to fit neatly into a patient’s toothbrush holder serving as a daily reminder to floss.

REACH® ACCESS™ Daily Flosser will be available at pharmacies and supermarkets nationwide from August 2004. The Starter Pack (handle and 8 heads) will retail at €3.99 and the Reach® Refill Pack (28 heads) €4.49.

GlaxoSmithKline is delighted to be associated with the Irish Dental Hygienists Association. 

The company says that its positive relationship with the dental profession is supported by the fact that all GSK brands are the result of extensive clinical research and the company’s international expertise in the consumer healthcare arena. 

Included in the range available in Ireland is Corsodyl – a powerful OTC mouthwash available for prevention and treatment of gingivitis. 

GSK’s product portfolio now includes Sensodyne and Poli-Grip.

Further information is available from local GSK dental representatives:
Mairead MacNamara (Dublin and the South East) 
Tel: 087 284 1277
Alan McCartney (Donegal, Monaghan and Dundalk) 
Tel: 0044 7711 705 875